After analysis based on secondary research, I conducted primary research through interviews with the identified target users. The research also assists in scoping the size of the project.
Research Guide
1. What is your age?
2. What is your gender?
3. What is your family make-up?
4. How many times you eating at home?
5. How much times are you cook at home?
6. Do you use all of ingredients in your refrigerator?
7. Why you can not spend all of ingredients?
8. How do you find recipes for cooking?
9. How many times do you spend for cooking?
10. How many times do you buy food for a week?
11. Where do you buy food?
12. Have ever used the recipe app?
Survey
I have a survey from Survey Monkey with 33 people 5 question about food spending habits, recipe and cook user experiences for 4 days.
Interview
ungbin Hwang (Seller in LG Best Shop)
Q: What is main function s of the Smart Refrigerator?
A: Through three cameras inside the refrigerator, you can check the food in the refrigerator in real time and purchase new food. In addition, The camera mounted inside the refrigerator recognizes 2,100 kinds of ingredients by itself, and ingredients registered on the list can receive an alarm three days before the expiration date.
Q: What is another fictions of the Smart Refrigerator?
A: This new product is also linked with Naver (which is main internet portal site in Korea)'s artificial intelligence platform, Clove , to inform weather’s information through the door display, and important photos and memos can be placed on the display.
Q: Does the Smart Refrigerator have any functions that recommend recipe that remain on the Refrigerator?
A: Yes, this product have three cameras which can recognize the food being stored and check the food list on the 'ThinQ Food' menu on the refrigerator door display. It can be used to recommend cooking methods or to inform you of expired foods.
Donghee Gwon (Smart Refrigerator user)
Q: What is main functions of the Smart Refrigerator that you use?
A: I check what I have in a refrigerator to buy new foods on online or when I go to supermarkets. And write a some messages to my husband such as 'there is your breakfast inside' or 'have a good day'.
Q: If they have some App that help you to find a recipe that match with your rest foods in your refrigerator?
A: Yes, I think my husband more loves it because he usually cook at home.
Q: Did you use LG app for your refrigerator?
A: Yes, I use it to check my foods insides of my refrigerator.
Affinity Mapping
Insight
Summary
Around 90% of people cook at home more than 3 times a week. 75% of people cook at home but half of people likes to cook pre-made foods. I believe people prefer to cook pre-made food because it is easy and fast. Thus, 'Refrigerator Chef' App pursue to have variety levels of recipes. Only 10% of people use all of their ingredients and many people can not use all of their foods because they did not know recipes which can make with their rest of ingredients. However, lots of people do not have a smart refrigerator and the most of people finds their recipes in internet which is usually Youtube. So, people prefers to see recipes by video.
As they already have a function that I wants to make, I need to change directions or all of my idea for my App Idea. If I change my direction, I wants to change what I pursuing. I wants my target audience to be any person who even does not have a smart refrigerator. Make an App that scan foods when they buy foods and it help to match recipes and check conditions.
Problem
The first problem is the smart refrigerators is not for universal people. Most of people live in monthly payments, so just a few people buy their refrigerators. Also single householders do not wants to spend lots of money for refrigerators. Second problem is most of people find their recipes by Internet which is usually Youtube. Only a few people use App to find their recipes.
Solution
1. Change a product to cheap and easy to move
Refrigerator is hard to move and expensive so changed a product to a refrigerator camera to scan foods and check condition in refrigerators.
2. Make a reason to use App to find a recipe
Find recipes by cooking level of users. (lots of people prefers to cook pre-made food because it easy to cook)
Show videos of recipes in the App (people prefer to see recipe by videos)
